Future CMOs
Meet 10 up and coming marketers nominated by the editors and readers of Chief Marketer that we think have what it takes to move into the C-suite. Get to know these innovators from PepsiCo, ADP, Jack...
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The Changing Role of the CMO
The role of the chief marketing officer is rapidly evolving, as numerous factors like customer experience (CX), digital technology, data and artificial intelligence influence both day-to-day and...
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The CMO Reckoning Isn’t a Coincidence
It seems every few years, we experience a new wave of industry transformation. As a result, all eyes turn to marketers to really understand where they fit into the changing nature of business....
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The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur
Whether it’s artificial intelligence (AI) making headway, over the top television (OTT) achieving critical mass or mobile platforms like TikTok growing like mad, technology is constantly causing...
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Chief Outsiders’ Survey of CMOs Reveals 2020 Digital Marketing Trends
While 44 percent of CMOs say business and economic conditions in 2020 will have a negative impact on business performance this year, 80 percent of businesses plan to increase digital advertising spend,...
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CMO Corner: Four Chief Marketers Dish on Key Industry Trends for 2022
The marketing universe grows exceedingly complex by the moment, it seems, whether it’s shifting attribution and measurement models, up-and-coming platforms snagging share of audience, new technologies...
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The Road to the C-Suite: Top Qualities That Marketers Should Master
What does it take to reign supreme as a modern CMO in today’s multifaceted business world? What should marketers aspiring to reach the C-Suite focus on in terms of career advancement and developing...
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CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
Modernizing marketing operations within a 215-year-old global research and education company, itself comprised of 57 disparate brands accustomed to varying levels of marketing innovation, takes a...
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Four Chief Marketers Dish on Challenges and Opportunities Within Their...
What are the greatest challenges to your business from a marketing perspective, and what solutions are you implementing to meet them? CM asked four CMOs, leading marketing departments at a tech...
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Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru
The future of marketing depends upon two critical functions, according to Broadridge Financial Solutions’ Global CMO Dipti Kachru. “You’ve got to obsess over your data strategy and your tech stack to...
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